Programs – Page 3

HOPE IN ACTION – SAFE DAYS

MENSTRUAL HYGIENE AWARENESS & SANITARY NAPKIN DISTRIBUTION BTG Trust is a grassroots organization committed to promoting health, dignity, and empowerment among underrepresented communities, especially women and adolescent girls. Through our flagship initiative Safe Days, we aim to bridge the menstrual hygiene gap in rural and tribal areas by ensuring access to sanitary napkins, awareness on menstrual health, and creating an open dialogue around menstruation. In line with this mission, BTG Trust, in collaboration with the Rotaract Club of Coimbatore Millennium, undertook a focused outreach program in Marudhangarai Keelur, a tribal village in the Coimbatore district.

Programs

AWARENESS SESSION – SKILLS FOR SOCIAL WORKERS

On July 11, 2025, BTG Trust conducted an orientation session on essential skills for social workers for the first-year students of Sri Krishna Arts and Science College. This initiative was organized to introduce budding social work students to the core competencies, field realities, and ethical frameworks associated with professional social work practice. The session marked the beginning of their academic journey in the field and aimed to build a strong foundational understanding of their future roles and responsibilities.

Environment, Programs

AWARENESS GENERATION – PAPER BAG DISTRIBUTION

In commemoration of World Paper Bag Day 2025, BTG Trust organized an awareness generation campaign to promote the use of eco-friendly alternatives and reduce the reliance on single-use plastics. As part of this initiative, a paper bag making session was conducted with school children from Booluvampatti village, followed by the distribution of handmade paper bags to street vendors along the bustling Gandhipuram 100 Feet Road in Coimbatore. The campaign emphasized the need for sustainable choices in everyday life, especially in commercial transactions, and aimed to spread this message to both rural communities and urban vendors.

Environment, Programs

AWARENESS GENERATION – ACTIVITY PAPER BAG MAKING

To commemorate Paper Bag Day 2025, BTG Trust organized an engaging and educational paper bag-making session for the children of Booluvampatti village. The initiative aimed to spread awareness about the harmful effects of plastic pollution and promote the use of eco-friendly alternatives such as paper bags. This activity was also in line with the broader Plastic-Free July campaign, which encourages individuals and communities to reduce their plastic footprint.

Children, Programs

CHILD NOT BRIDE

HENNA AWARENESS ACTIVITY ON CHILD MARRIAGE PREVENTION Child marriage remains a serious barrier to education, health, and development for girls in India. To raise awareness about the importance of preventing early marriage and ensuring a safe, educated future for girls, BTG Trust conducted a unique and culturally engaging event titled “Child Not Bride – Henna Awareness Activity”. The event used mehendi (henna art) as a powerful medium to spark conversations about child marriage and girls’ rights. A special highlight of the event was the creative use of the Beti Bachao Beti Padhao (BBBP) Scheme logo, which was beautifully drawn in henna on the hands of children, symbolizing empowerment, protection, and hope for the girl child.

Children, Education, Programs

BACK TO SCHOOL

STUDY MATERIAL DISTRIBUTION BTG Trust organized a Study Material Distribution Program to recognize and reward academic excellence among students. The event was focused on students of Class 11 and 12 who achieved top scores in their recent board examinations. The initiative aimed to encourage continued academic success by providing essential study resources. Objective of the Event

Community Development, Programs

HOPE IN ACTION – THE ROYAL FEAST

BTG Trust, a socially driven organization dedicated to uplifting underprivileged communities, recently hosted a heartfelt initiative titled the Royal Feast Event in the tribal village of Seenguli, nestled in the scenic forest zone of Anaikatti. This event was a culmination of weeks of planning, coordination, and a passionate vision to bring joy and sustenance to a marginalized section of society. With over 350 tribal individuals participating, the event proved to be a memorable occasion of cultural celebration and community bonding.

Community Development, Healthcare, Programs

AWARENESS GENERATION – THE NUTRITIOUS STOP

BTG Trust organized a community health awareness campaign at Race Course Zone 1, Coimbatore, targeting early morning fitness enthusiasts. The campaign focused on educating people about healthy millets, native seeds and pulses with an emphasis on their role in preventing and managing diabetes. The event featured interactive activities, a quiz contest, and a heritage grain display, sponsored by Thamarai Brand, a local leader in traditional organic products.

Children, Programs

AWARENESS GENERATION – CHILD NOT BRIDE

Child marriage remains a deeply rooted social challenge in rural India, with devastating consequences for young girls. It compromises their health, hinders their education, and robs them of their right to a safe and empowered future. In an effort to combat this issue, BTG Trust conducted a Henna Awareness Campaign in Ansur and Senkuttai villages. The initiative aimed to raise awareness in a respectful and culturally appropriate way, using the traditional art of henna application to engage women and adolescent girls in open dialogue about the legal and emotional aspects of early marriage.

Community Development, Programs

HOPE IN ACTION – CINEMA SANDHIPPU

In pursuit of its vision to promote equity, dignity, and holistic development among marginalized communities, BTG Trust, under the framework of its flagship initiative Hope In Action, organized a special outreach program titled “Cinema Sandhippu” on June 18, 2025. This culturally significant initiative was implemented in collaboration with BTG Universal and made possible through the strategic sponsorship and social commitment of Exterro.