BTG Trust, through its Safe Days Project, continues its commitment to improving the health, dignity, and well-being of tribal and rural women. As part of this initiative, a sanitary napkin distribution and menstrual hygiene awareness program was conducted at Alangandipudhur Tribal Village. The program aimed to ensure access to essential menstrual hygiene products while creating awareness about safe and healthy menstrual practices. Objectives of the Program
Universal Children’s Day is observed to promote the rights, welfare, and well-being of children across the world. In celebration of Universal Children’s Day 2025, BTG Trust organized a joyful and engaging program at Dhaliyur Panchayat Union Primary School. The event aimed to encourage learning through play while fostering confidence, teamwork, and enthusiasm among children. Objectives of the Program
National Children’s Day is celebrated every year on 14th November to honor the importance of children and to promote their rights, well-being, and holistic development. On this occasion, BTG Trust organized a joyful and meaningful cultural program for children residing in the Seenguzhi tribal area of the Anaikatti block. The initiative aimed to provide a platform for children to express their talents, build confidence, and experience happiness through creative activities.
In the spirit of sharing and celebration, BTG Trust organized a Grocery Distribution Drive at Javukkadu Tribal Village in connection with the Diwali festival. The initiative aimed to spread festive cheer among the tribal community by providing them with essential grocery items to help them celebrate the festival with joy and dignity. Objective of the Initiative The primary objectives of this initiative were to:
As part of its ongoing commitment to community welfare and support for underprivileged groups, BTG Trust organized a Grocery Distribution Drive at Vaidhegi Tribal Village, Coimbatore. The initiative aimed to provide essential food supplies to tribal families and ensure their basic nutritional needs were met. Objective of the Initiative The main objectives of the grocery distribution program were to: Strengthen community outreach through collaborative social responsibility efforts.
International Girl Child Day 2025 served as the compelling backdrop for this creative awareness initiative. Recognizing the foundational role of girls in national development, BTG Trust designed the campaign to move beyond simple messaging toward active, symbolic participation. The chosen activity the “Standing United for every girl’s right to education, safety and wellbeing” was intended to foster a tangible sense of unity and personal responsibility within the Coimbatore community towards supporting girl children.
As part of the World Mental Health Day observance, BTG Trust conducted a community engagement campaign at Race Course, Coimbatore. The initiative aimed to promote mental health awareness and encourage individuals to express their emotions openly. The event focused on connecting with the morning walkers and general public to understand their early-morning mood and to spread positivity to start their day.
As part of its ongoing commitment to social inclusion and empowerment, BTG Trust facilitated the distribution of tailoring machines to five deserving transgender individuals to support their livelihood and sustainability. The distribution took place during a Grievance Redressal Camp. Objective of the Program The primary aim of the initiative was to:
BTG Trust organized a two-day wall painting program at Dhaliyur Panchayat Union Primary School to raise awareness about the critical social issue of child marriage. This initiative was conducted in collaboration with the Coimbatore Social Welfare Department and received enthusiastic volunteering support from several Rotaract Clubs of Coimbatore. Occasion and Objective The program aimed to use art as a powerful medium to educate children, school staff, and the local community about the dangers and consequences of child marriage. Through vibrant wall paintings, the project sought to foster awareness and promote social change in the community.
BTG Trust extended its support to MBA students from PSGR Krishnammal College for Women to facilitate their need analysis study at Marudhangarai Melur tribal village. This collaboration was part of the students’ curriculum requirements, aiming to provide them with practical field experience in community assessment and development planning.
