Programs

Community Development, Programs

HOPE IN ACTION – THE ROYAL FEAST

BTG Trust, a socially driven organization dedicated to uplifting underprivileged communities, recently hosted a heartfelt initiative titled the Royal Feast Event in the tribal village of Seenguli, nestled in the scenic forest zone of Anaikatti. This event was a culmination of weeks of planning, coordination, and a passionate vision to bring joy and sustenance to a marginalized section of society. With over 350 tribal individuals participating, the event proved to be a memorable occasion of cultural celebration and community bonding.

Community Development, Healthcare, Programs

AWARENESS GENERATION – THE NUTRITIOUS STOP

BTG Trust organized a community health awareness campaign at Race Course Zone 1, Coimbatore, targeting early morning fitness enthusiasts. The campaign focused on educating people about healthy millets, native seeds and pulses with an emphasis on their role in preventing and managing diabetes. The event featured interactive activities, a quiz contest, and a heritage grain display, sponsored by Thamarai Brand, a local leader in traditional organic products.

Children, Programs

AWARENESS GENERATION – CHILD NOT BRIDE

Child marriage remains a deeply rooted social challenge in rural India, with devastating consequences for young girls. It compromises their health, hinders their education, and robs them of their right to a safe and empowered future. In an effort to combat this issue, BTG Trust conducted a Henna Awareness Campaign in Ansur and Senkuttai villages. The initiative aimed to raise awareness in a respectful and culturally appropriate way, using the traditional art of henna application to engage women and adolescent girls in open dialogue about the legal and emotional aspects of early marriage.

Community Development, Programs

HOPE IN ACTION – CINEMA SANDHIPPU

In pursuit of its vision to promote equity, dignity, and holistic development among marginalized communities, BTG Trust, under the framework of its flagship initiative Hope In Action, organized a special outreach program titled “Cinema Sandhippu” on June 18, 2025. This culturally significant initiative was implemented in collaboration with BTG Universal and made possible through the strategic sponsorship and social commitment of Exterro.

Programs, Women Empowerment

AWARENESS GENERATION – POSH AWARENESS

In line with the guidelines of the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013, a comprehensive awareness generation session was conducted at Universal Heat Exchangers Company. The session aimed to sensitize employees on the legal, ethical, and professional implications of workplace sexual harassment and to promote a safe, respectful, and inclusive work environment. The initiative reflects the company’s proactive commitment to ensuring workplace dignity and equality for all employees, particularly women, by preventing harassment and addressing grievances through proper channels.

Programs

INDEPENDENCE DAY – Celebration & Awareness

On August 11, 2022, BTG Trust organized an Independence Day Awareness Celebration at NAWA Orphanage Home, aiming to promote inclusion, joy, and patriotic spirit among children and staff. The event featured vibrant decorations, engaging games, cultural performances, and a festive lunch that made the day memorable for everyone involved. Children actively participated in activities like musical chairs, relay races, patriotic songs, dances, and a quiz on India’s history. Volunteers added energy and warmth, fostering emotional connections and encouraging learning through storytelling and interaction. Thoughtful gifts, including tricolor-themed stationery, were distributed to the children as tokens of appreciation and national pride. The celebration reflected BTG Trust’s commitment to community engagement, education, and meaningful inclusion.