As part of the World Mental Health Day observance, BTG Trust conducted a community engagement campaign at Race Course, Coimbatore. The initiative aimed to promote mental health awareness and encourage individuals to express their emotions openly. The event focused on connecting with the morning walkers and general public to understand their early-morning mood and to spread positivity to start their day.
Menstrual health is not a luxury – it is a basic human right. Yet, for many women and girls in remote and tribal communities, access to menstrual hygiene products, proper education, and supportive spaces is still a distant reality. In these areas, menstruation is often surrounded by stigma, misinformation, and silence – -affecting not only health, but also education, self-esteem, and opportunities. Recognizing this gap, BTG Trust launched the Safe Days Project to ensure that no girl has to choose between her health and her dignity.
In commemoration of World First Aid Day 2025, BTG Trust organized a meaningful initiative to promote health and safety awareness among school children. As part of this effort, a large-size First Aid Kit was donated to Kalapatti Government Higher Secondary School, Coimbatore, where around 900 students are enrolled. Additionally, an awareness session on basic first aid practices was conducted to educate students and staff on emergency response and safety.
As part of the National Nutrition Week 2025 celebrations, BTG Trust extended its support to the Atchayam Trust Home for the Homeless in Erode. With a commitment to promoting nutritional well-being among vulnerable communities, BTG Trust sponsored 18 kg of raw nutritious supplements and conducted an observation visit to understand the needs and services of the Atchayam Trust. This initiative reflects BTG Trust’s dedication to social responsibility and community health improvement.
MENSTRUAL HYGIENE AWARENESS & SANITARY NAPKIN DISTRIBUTION BTG Trust is a grassroots organization committed to promoting health, dignity, and empowerment among underrepresented communities, especially women and adolescent girls. Through our flagship initiative Safe Days, we aim to bridge the menstrual hygiene gap in rural and tribal areas by ensuring access to sanitary napkins, awareness on menstrual health, and creating an open dialogue around menstruation. In line with this mission, BTG Trust, in collaboration with the Rotaract Club of Coimbatore Millennium, undertook a focused outreach program in Marudhangarai Keelur, a tribal village in the Coimbatore district.
BTG Trust organized a community health awareness campaign at Race Course Zone 1, Coimbatore, targeting early morning fitness enthusiasts. The campaign focused on educating people about healthy millets, native seeds and pulses with an emphasis on their role in preventing and managing diabetes. The event featured interactive activities, a quiz contest, and a heritage grain display, sponsored by Thamarai Brand, a local leader in traditional organic products.
In observance of Menstrual Hygiene Day 2025, BTG Trust, in collaboration with BlissPads, launched a vital outreach initiative in the tribal villages of Thuvaipathi and Thekkalur. The program focused on enhancing menstrual health management through the distribution of 100 eco-friendly sanitary napkin kits to 50 tribal women. These kits, donated by BlissPads, provided sustainable menstrual solutions while addressing environmental concerns. Alongside distribution, BTG Trust conducted educational sessions on menstrual hygiene, safe practices, and eco-conscious disposal methods. This initiative, under the broader SafeDays project, aimed to break stigma, promote menstrual dignity, and empower women with knowledge. The event emphasized cultural sensitivity and community engagement, ensuring inclusivity and respect. It also laid the groundwork for sustained grassroots health interventions in underserved regions. Through collaborative efforts with volunteers and local stakeholders, the outreach helped foster openness around women’s health issues. Women gained access to safe hygiene products for several months, improving their overall well-being. The awareness sessions further increased understanding of hygiene and environmental sustainability. The event helped normalize conversations around menstruation in remote areas. It strengthened the Trust’s relationship with tribal communities. BTG Trust remains committed to menstrual equity and sustainable health practices. The event was a significant step toward inclusive public health.
As part of Menstrual Hygiene Day 2025, BTG Trust organized a vital initiative titled “Pad for Her – A Year of Care” in the tribal village of Thensangampalayam, Anamalai Block, Coimbatore District. Conducted in collaboration with the Rotaract Club of Coimbatore Smart City and supported by the District Administration, this event addressed the pressing challenges of limited access to menstrual hygiene products and lack of awareness. A total of 150 tribal women received a 12-month supply of sanitary napkins, fully funded through public donations and crowdfunding efforts. The initiative also included comprehensive awareness sessions led by health professionals, focusing on safe menstrual hygiene practices, personal care, eco-friendly disposal methods, and debunking menstruation-related myths. The event witnessed participation from local governance, including the Block Development Officer (BDO), enhancing its reach and credibility. This initiative forms part of BTG Trust’s broader “Safe Days” project launched in 2022, aiming to promote menstrual health, dignity, and confidence among underprivileged women and adolescent girls. The event began with welcoming remarks and felicitation of dignitaries, followed by educational sessions and sanitary napkin distribution. By encouraging open dialogue and culturally sensitive education, the program successfully broke taboos and empowered women with knowledge. It strengthened community engagement and built a strong network involving youth organizations, health workers, and local bodies. The success of this initiative lies in its holistic approach—combining access, awareness, and advocacy. It exemplifies BTG Trust’s mission to promote sustainable, community-driven solutions that prioritize women’s health and well-being. The commitment of all stakeholders reflects a collective move towards long-term behavioral change and dignity in menstrual health management. BTG Trust expresses heartfelt gratitude to its donors, volunteers, and partners for making this impactful intervention possible. The event concluded with closing remarks emphasizing the importance of continued collaboration to ensure every woman manages menstruation with safety, confidence, and care.
On April 15, 2025, BTG Trust implemented its HopeInAction – #SafeDays initiative at Corporation Middle School, Chinnavedampatti, in collaboration with the Tamil Nadu Education Department and with support from Exterro. A sanitary napkin vending machine was installed to ensure that 168 girl students have consistent and private access to menstrual hygiene products. Alongside this, awareness sessions were held to educate students on safe menstrual practices, hygiene, and disposal methods, while also working to break the stigma surrounding menstruation. This initiative provided both practical support and vital health education, empowering young girls to manage their periods with dignity and confidence. It stands as a strong example of how community partnerships can create lasting impact in promoting health and well-being in schools.
Menstrual Kit Distribution – Vadakkalur On April 7, 2025, BTG Trust marked World Health Day by organizing a menstrual hygiene awareness session and distributing three-month sanitary napkin kits to 23 women in the tribal village of Vadakkalur. The initiative aimed to improve access to menstrual hygiene products and promote safe practices through awareness talks on usage, disposal, and stigma reduction. This effort supported the health, dignity, and confidence of tribal women while reinforcing BTG Trust’s commitment to community well-being.
