In observance of Menstrual Hygiene Day 2025, BTG Trust, in collaboration with BlissPads, launched a vital outreach initiative in the tribal villages of Thuvaipathi and Thekkalur. The program focused on enhancing menstrual health management through the distribution of 100 eco-friendly sanitary napkin kits to 50 tribal women. These kits, donated by BlissPads, provided sustainable menstrual solutions while addressing environmental concerns. Alongside distribution, BTG Trust conducted educational sessions on menstrual hygiene, safe practices, and eco-conscious disposal methods. This initiative, under the broader SafeDays project, aimed to break stigma, promote menstrual dignity, and empower women with knowledge. The event emphasized cultural sensitivity and community engagement, ensuring inclusivity and respect. It also laid the groundwork for sustained grassroots health interventions in underserved regions. Through collaborative efforts with volunteers and local stakeholders, the outreach helped foster openness around women’s health issues. Women gained access to safe hygiene products for several months, improving their overall well-being. The awareness sessions further increased understanding of hygiene and environmental sustainability. The event helped normalize conversations around menstruation in remote areas. It strengthened the Trust’s relationship with tribal communities. BTG Trust remains committed to menstrual equity and sustainable health practices. The event was a significant step toward inclusive public health.
HOPE IN ACTION – Safe Days
As part of Menstrual Hygiene Day 2025, BTG Trust organized a vital initiative titled “Pad for Her – A Year of Care” in the tribal village of Thensangampalayam, Anamalai Block, Coimbatore District. Conducted in collaboration with the Rotaract Club of Coimbatore Smart City and supported by the District Administration, this event addressed the pressing challenges of limited access to menstrual hygiene products and lack of awareness. A total of 150 tribal women received a 12-month supply of sanitary napkins, fully funded through public donations and crowdfunding efforts. The initiative also included comprehensive awareness sessions led by health professionals, focusing on safe menstrual hygiene practices, personal care, eco-friendly disposal methods, and debunking menstruation-related myths. The event witnessed participation from local governance, including the Block Development Officer (BDO), enhancing its reach and credibility. This initiative forms part of BTG Trust’s broader “Safe Days” project launched in 2022, aiming to promote menstrual health, dignity, and confidence among underprivileged women and adolescent girls. The event began with welcoming remarks and felicitation of dignitaries, followed by educational sessions and sanitary napkin distribution. By encouraging open dialogue and culturally sensitive education, the program successfully broke taboos and empowered women with knowledge. It strengthened community engagement and built a strong network involving youth organizations, health workers, and local bodies. The success of this initiative lies in its holistic approach—combining access, awareness, and advocacy. It exemplifies BTG Trust’s mission to promote sustainable, community-driven solutions that prioritize women’s health and well-being. The commitment of all stakeholders reflects a collective move towards long-term behavioral change and dignity in menstrual health management. BTG Trust expresses heartfelt gratitude to its donors, volunteers, and partners for making this impactful intervention possible. The event concluded with closing remarks emphasizing the importance of continued collaboration to ensure every woman manages menstruation with safety, confidence, and care.
HOPE IN ACTION – SAFE DAYS
On April 15, 2025, BTG Trust implemented its HopeInAction – #SafeDays initiative at Corporation Middle School, Chinnavedampatti, in collaboration with the Tamil Nadu Education Department and with support from Exterro. A sanitary napkin vending machine was installed to ensure that 168 girl students have consistent and private access to menstrual hygiene products. Alongside this, awareness sessions were held to educate students on safe menstrual practices, hygiene, and disposal methods, while also working to break the stigma surrounding menstruation. This initiative provided both practical support and vital health education, empowering young girls to manage their periods with dignity and confidence. It stands as a strong example of how community partnerships can create lasting impact in promoting health and well-being in schools.
HOPE IN ACTION – World Health Day 2025
Menstrual Kit Distribution – Vadakkalur On April 7, 2025, BTG Trust marked World Health Day by organizing a menstrual hygiene awareness session and distributing three-month sanitary napkin kits to 23 women in the tribal village of Vadakkalur. The initiative aimed to improve access to menstrual hygiene products and promote safe practices through awareness talks on usage, disposal, and stigma reduction. This effort supported the health, dignity, and confidence of tribal women while reinforcing BTG Trust’s commitment to community well-being.
Hope In Action – Women’s Day 2025
Menstrual Kit Distribution – Seenguli On March 7, 2025, BTG Trust celebrated International Women’s Day by distributing one-year menstrual hygiene kits to 20 women in Seenguli, a remote tribal village. Each kit included sanitary napkins, Dettol, and hot bags. The initiative aimed to improve access to menstrual products, promote safe hygiene practices, and empower women through awareness and education. This effort reflects BTG Trust’s continued commitment to women’s health and dignity in underserved communities.
HOPE IN ACTION – SAFE DAYS
As part of its ongoing commitment to women’s health and dignity, BTG Trust implemented the Hope In Action – #Safe Days initiative by installing a sanitary napkin vending machine at the Social Welfare Department, Coimbatore. Supported by Exterro, the initiative benefits over 1,200 women, including staff, beneficiaries, and visitors, by ensuring discreet and consistent access to menstrual hygiene products. This effort promotes health, fosters awareness, and offers a scalable model for integrating menstrual hygiene infrastructure within public institutions.
HOPE IN ACTION
Water Purifier Installation at Social Welfare Department, Coimbatore On March 2, 2025, BTG Trust, in collaboration with the Rotaract Club of Coimbatore Smart City, installed a water purifier at the Social Welfare Department, Coimbatore. Benefiting over 1,200 people, including staff, visitors, and beneficiaries, the initiative ensures sustained access to clean drinking water. This effort supports public health by reducing the risk of waterborne diseases and reinforces BTG Trust’s commitment to improving community well-being through practical, sustainable interventions.
AWARENESS GENERATION – Say No to Tobacco
The Tobacco Awareness Program, organized by BTG Trust in collaboration with the District Tobacco Control Cell, was held at Sri Ramakrishna Polytechnic College, Vattamalapalayam, on 14th February 2025. Aimed at sensitizing over 300 students, the event focused on the harmful effects of tobacco use on health, academic performance, and overall well-being. Through expert-led sessions, personal testimonies, interactive discussions, and distribution of informative brochures, the program created a strong impact on participants. Students engaged actively, sharing their thoughts and concerns while also taking a pledge to remain tobacco-free. The initiative fostered a culture of awareness and responsibility, encouraging students to make informed life choices and support a tobacco-free campus. Faculty and student feedback highlighted the importance and relevance of the event, with many students reporting a change in perception and behavior. The program was a part of broader efforts by the District Tobacco Control Cell to promote healthy lifestyles among youth. The success of this event has laid the foundation for ongoing educational initiatives in campuses.
HOPE IN ACTION – SAFE DAYS
On 07.02.2025, BTG Trust, with support from Exterro and in collaboration with the Tamil Nadu Education Department, implemented the HopeInAction – #SafeDays initiative at Government Higher Secondary School, Somandurai, Chittur. Two sanitary napkin vending machines were installed, directly benefiting 247 girl students. Alongside, a menstrual hygiene awareness session was conducted, equipping students with essential knowledge and promoting a stigma-free environment.
HOPE IN ACTION – Safe Days
Hope in Action – Safe Days is a transformative initiative led by BTG Trust in collaboration with the Tamil Nadu Education Department and sponsored by Exterro, aimed at empowering schoolgirls through menstrual hygiene awareness. On 7th February 2025, the project was successfully implemented at Government Higher Secondary School, Divansapudur, Pollachi, benefiting 279 girl students. A sanitary napkin vending machine was installed to provide easy and private access to essential hygiene products. The initiative addressed the urgent need for menstrual hygiene infrastructure in schools. An educational session was conducted to promote awareness about safe menstrual practices. Topics included proper hygiene, safe disposal methods, and debunking menstrual myths. The program encouraged open dialogue between students and teachers, fostering a stigma-free environment. Through interactive awareness sessions, students gained confidence and critical knowledge. BTG Trust also provided a live demonstration on using the vending machine effectively. The collaboration ensured sustainability and smooth execution of the project. The initiative empowered young girls with information and resources for their well-being. It also aimed to eliminate societal taboos and misconceptions about menstruation. The sessions helped create a healthier and more inclusive school culture. The vending machine promotes dignity and self-care among schoolgirls. This step ensures that students don’t miss school due to lack of menstrual supplies. The project stands as a model for menstrual hygiene education in schools. It contributes to better academic participation and emotional well-being. “Safe Days” aligns with larger goals of health equity and female empowerment. The support from Exterro enabled practical impact through corporate social responsibility. BTG Trust remains committed to expanding this impactful program across more schools. The initiative is a powerful reminder of how health education can change lives.