BTG Trust conducted a tobacco awareness campaign at Kovai Kalaimagal on February 5, 2023, benefiting 100 participants. The programme focused on educating the community about the harmful effects of tobacco consumption using creative communication. A powerful mime performance illustrated the struggles of tobacco addiction, its health consequences, and its impact on families. The act ended with a hopeful message of recovery and change. An interactive session followed, where participants engaged in discussions and shared their thoughts on quitting tobacco. Informative pamphlets were distributed, and feedback was collected to measure the campaign’s impact.
AWARENESS GENERATION – Road Safety Awareness Campaign
On January 5, 2023, BTG Trust organized a Road Safety Awareness Campaign at Lakshmi Mills Signal, Coimbatore, as part of Road Safety Week 2023. The initiative aimed to educate the general public on critical traffic laws and responsible commuting habits. Taking place in a high-traffic area during peak hours, the campaign effectively reached a wide range of commuters, including drivers, pedestrians, and two-wheeler riders. Key messages focused on the importance of wearing helmets, following speed limits, and avoiding mobile phone use while driving. The campaign also encouraged individuals to take ownership of their actions on the road and fostered a sense of community responsibility toward creating safer streets. Through engaging and informative interactions, the event reinforced BTG Trust’s commitment to public safety and behavioral change.
FOUNDER BIRTHDAY – Celebration
On November 18, 2022, BTG Trust celebrated the birthday of its esteemed founder, Mr. Bobby, with a meaningful community outreach event at the United Nations Orphanage Home, sponsored by Exterro. The celebration focused on compassion, care, and social responsibility, bringing joy to 100 elderly individuals through a thoughtfully organized lunch service. Volunteers ensured meals were nutritious and tailored to the participants’ needs, while light entertainment and engaging interactions created a warm, uplifting atmosphere. The event included heartfelt speeches and expressions of gratitude, highlighting the founder’s vision of giving back to society. BTG Trust extends sincere thanks to Exterro and the Orphanage Home team for their support in making this initiative impactful and memorable.
HOPE IN ACTION – Cloth Donation
On January 10, 2022, the Hope in Action initiative was carried out at Don Bosco Anbu Illam, a home for orphaned and vulnerable children. Organized by BTG Trust in collaboration with Universal Peace Foundation and sponsored by Exterro Company, the project aimed to bring comfort and joy to the children. Essential clothing items were donated to improve their living conditions and provide a sense of dignity and care. Over 50 children received essential clothing, which significantly improved their comfort and well-being. The initiative fostered a warm and positive environment, reinforcing that these children are seen, valued, and supported. The project served as a meaningful example of how NGOs, trusts, and corporates can unite for social good. It highlighted the importance of uplifting underprivileged children through community-driven efforts. Hope in Action not only met immediate needs but also inspired lasting hope. This act of kindness reinforced the power of compassion in building stronger, more caring communities.