As part of its ongoing commitment to social inclusion and empowerment, BTG Trust facilitated the distribution of tailoring machines to five deserving transgender individuals to support their livelihood and sustainability. The distribution took place during a Grievance Redressal Camp. Objective of the Program The primary aim of the initiative was to:
The BTG Trust to commemorate Literacy Day 2025 through a specialized “Signature Campaign” conducted at the Marudhangarai Melur Tribal Village. Recognizing that basic literacy is the bedrock of personal empowerment and socio-economic progress, this campaign was strategically designed to impart a fundamental and practical literacy skill: the ability to confidently write one’s own signature. The effort focused on a crucial demographic—both school-going children and the community’s elders—ensuring that the benefits of literacy were promoted across all generations within the tribal settlement. The campaign aimed not only to educate but to instil a sense of individual identity and self-reliance, directly linking literacy to official recognition and civic participation.
As part of the National Nutrition Week 2025 celebrations, BTG Trust extended its support to the Atchayam Trust Home for the Homeless in Erode. With a commitment to promoting nutritional well-being among vulnerable communities, BTG Trust sponsored 18 kg of raw nutritious supplements and conducted an observation visit to understand the needs and services of the Atchayam Trust. This initiative reflects BTG Trust’s dedication to social responsibility and community health improvement.
BTG Trust, a socially driven organization dedicated to uplifting underprivileged communities, recently hosted a heartfelt initiative titled the Royal Feast Event in the tribal village of Seenguli, nestled in the scenic forest zone of Anaikatti. This event was a culmination of weeks of planning, coordination, and a passionate vision to bring joy and sustenance to a marginalized section of society. With over 350 tribal individuals participating, the event proved to be a memorable occasion of cultural celebration and community bonding.
BTG Trust organized a community health awareness campaign at Race Course Zone 1, Coimbatore, targeting early morning fitness enthusiasts. The campaign focused on educating people about healthy millets, native seeds and pulses with an emphasis on their role in preventing and managing diabetes. The event featured interactive activities, a quiz contest, and a heritage grain display, sponsored by Thamarai Brand, a local leader in traditional organic products.
In pursuit of its vision to promote equity, dignity, and holistic development among marginalized communities, BTG Trust, under the framework of its flagship initiative Hope In Action, organized a special outreach program titled “Cinema Sandhippu” on June 18, 2025. This culturally significant initiative was implemented in collaboration with BTG Universal and made possible through the strategic sponsorship and social commitment of Exterro.
BTG Trust marked World Mental Health Day 2023 by organizing a wellness event for 138 women sanitation workers. The program featured yoga and mindfulness sessions by Dr. Saradha and a mental well-being orientation by psychiatrist Dr. Suganya. Participants engaged in interactive activities, learned stress management techniques, and received wellness resources.The event promoted mental health awareness, resilience, and self-care for frontline workers, leaving a lasting impact on their emotional well-being.
On 24th May 2025, BTG Trust, in collaboration with RPM Global Business Capability Center, organized a vibrant and meaningful one-day summer camp titled “Summer Camp 2025 Edu Play” at the Seenguli Community Hall in Anaikatti. The camp brought together 48 children aged 6 to 16 from tribal and underprivileged communities across Seenguli, Vadakkaloor, and Thekkaloor. Designed to blend learning with fun, the camp offered a variety of creative and interactive sessions to promote personal growth, teamwork, and environmental awareness. Activities such as “My Hand, My Dream,” “Colour Your Mind,” and “Make Your Hat” encouraged children to explore their aspirations, imagination, and creativity using sustainable materials. Post-lunch games like “The Right Hop” and “Pass the Paper Cup” boosted physical coordination, confidence, and collaboration among the children. A vibrant photo booth added joy and captured memories, while the Closing Circle allowed children to reflect and share their experiences. Supported by 15 volunteers from RPM GBCC and BTG Trust, the camp was safe, inclusive, and inspiring. All children received certificates and encouragement that uplifted their spirits. The camp achieved its goals of building confidence, fostering self-expression, and enhancing social skills. The successful collaboration between BTG Trust and RPM GBCC highlighted the power of partnerships in community development and left a lasting impact on every participant.
On 27th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, conducted a powerful Child Marriage Awareness Campaign in Vadakkaloor, Periyanaikenpalayam Block. The initiative focused on educating tribal communities about the adverse effects of child marriage, both legally and socially. Door-to-door awareness drives were carried out in 60 households, with informative pamphlets distributed and stickers placed at homes declaring a stand against child marriage. Volunteers from PSG College of Technology, Bharathiyar University, and Dr. NGP Arts & Science College played a vital role in engaging with the community in their native language. Through meaningful conversations, families learned about the importance of education, particularly for girls, and the risks of early marriage. The campaign uncovered key issues like poverty, patriarchal norms, fear of elopement, and lack of education that perpetuate the practice. Community members welcomed the initiative, many pledging to delay their children’s marriages until they complete their education. The visual declarations created visibility and accountability within the village. A WhatsApp group is being established for early reporting and continuous support. The campaign also aims to form local committees and expand to neighboring villages. The event marked a significant step in building resilient communities and protecting the future of young girls. BTG Trust continues to drive change through grassroots action, empowerment, and awareness.
On 20th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, Coimbatore, launched Phase 1 of a comprehensive Child Marriage Awareness Campaign across tribal villages in the Periyanaikenpalayam Block—specifically Panapalli and Kandivezhi. Despite strong laws like the Prohibition of Child Marriage Act, 2006, child marriage continues to persist due to deep-rooted customs, poverty, gender bias, and lack of education. The campaign aimed to educate families about the legal, health, and social consequences of child marriage while promoting the value of girls’ education. Volunteers from institutions such as PSG College of Technology, Bharathiyar University, Dr. NGP Arts and Science College, Avinashilingam University, and Sree Saraswathi Thyagaraja College played a crucial role in sensitizing the community. Door-to-door awareness sessions were held in 98 households across both villages, where community members engaged in open discussions. Over 400 pamphlets were distributed, and 90 anti-child marriage awareness stickers were placed on doors to serve as visible declarations. The response from the villagers was highly encouraging, with many parents pledging support for education and delaying marriage. Community leaders showed interest in continuing awareness efforts. As part of the next steps, WhatsApp groups for real-time reporting, local monitoring committees, and follow-up visits are being established. This grassroots campaign marks a vital step toward ending child marriage and building a safer, more equitable future for children in tribal areas.
