Community Development

AWARENESS GENERATION- World Mental Health Day 2023

BTG Trust marked World Mental Health Day 2023 by organizing a wellness event for 138 women sanitation workers. The program featured yoga and mindfulness sessions by Dr. Saradha and a mental well-being orientation by psychiatrist Dr. Suganya. Participants engaged in interactive activities, learned stress management techniques, and received wellness resources.The event promoted mental health awareness, resilience, and self-care for frontline workers, leaving a lasting impact on their emotional well-being.

EDU-PLAY – Summer Camp 2025

On 24th May 2025, BTG Trust, in collaboration with RPM Global Business Capability Center, organized a vibrant and meaningful one-day summer camp titled “Summer Camp 2025 Edu Play” at the Seenguli Community Hall in Anaikatti. The camp brought together 48 children aged 6 to 16 from tribal and underprivileged communities across Seenguli, Vadakkaloor, and Thekkaloor. Designed to blend learning with fun, the camp offered a variety of creative and interactive sessions to promote personal growth, teamwork, and environmental awareness. Activities such as “My Hand, My Dream,” “Colour Your Mind,” and “Make Your Hat” encouraged children to explore their aspirations, imagination, and creativity using sustainable materials. Post-lunch games like “The Right Hop” and “Pass the Paper Cup” boosted physical coordination, confidence, and collaboration among the children. A vibrant photo booth added joy and captured memories, while the Closing Circle allowed children to reflect and share their experiences. Supported by 15 volunteers from RPM GBCC and BTG Trust, the camp was safe, inclusive, and inspiring. All children received certificates and encouragement that uplifted their spirits. The camp achieved its goals of building confidence, fostering self-expression, and enhancing social skills. The successful collaboration between BTG Trust and RPM GBCC highlighted the power of partnerships in community development and left a lasting impact on every participant.

Community Development

CHILD; NOT BRIDE – Child Marriage Awareness Campaign

On 27th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, conducted a powerful Child Marriage Awareness Campaign in Vadakkaloor, Periyanaikenpalayam Block. The initiative focused on educating tribal communities about the adverse effects of child marriage, both legally and socially. Door-to-door awareness drives were carried out in 60 households, with informative pamphlets distributed and stickers placed at homes declaring a stand against child marriage. Volunteers from PSG College of Technology, Bharathiyar University, and Dr. NGP Arts & Science College played a vital role in engaging with the community in their native language. Through meaningful conversations, families learned about the importance of education, particularly for girls, and the risks of early marriage. The campaign uncovered key issues like poverty, patriarchal norms, fear of elopement, and lack of education that perpetuate the practice. Community members welcomed the initiative, many pledging to delay their children’s marriages until they complete their education. The visual declarations created visibility and accountability within the village. A WhatsApp group is being established for early reporting and continuous support. The campaign also aims to form local committees and expand to neighboring villages. The event marked a significant step in building resilient communities and protecting the future of young girls. BTG Trust continues to drive change through grassroots action, empowerment, and awareness.

Community Development

CHILD; NOT BRIDE – Child Marriage Awareness Campaign

On 20th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, Coimbatore, launched Phase 1 of a comprehensive Child Marriage Awareness Campaign across tribal villages in the Periyanaikenpalayam Block—specifically Panapalli and Kandivezhi. Despite strong laws like the Prohibition of Child Marriage Act, 2006, child marriage continues to persist due to deep-rooted customs, poverty, gender bias, and lack of education. The campaign aimed to educate families about the legal, health, and social consequences of child marriage while promoting the value of girls’ education. Volunteers from institutions such as PSG College of Technology, Bharathiyar University, Dr. NGP Arts and Science College, Avinashilingam University, and Sree Saraswathi Thyagaraja College played a crucial role in sensitizing the community. Door-to-door awareness sessions were held in 98 households across both villages, where community members engaged in open discussions. Over 400 pamphlets were distributed, and 90 anti-child marriage awareness stickers were placed on doors to serve as visible declarations. The response from the villagers was highly encouraging, with many parents pledging support for education and delaying marriage. Community leaders showed interest in continuing awareness efforts. As part of the next steps, WhatsApp groups for real-time reporting, local monitoring committees, and follow-up visits are being established. This grassroots campaign marks a vital step toward ending child marriage and building a safer, more equitable future for children in tribal areas.

Community Development

HOPE IN ACTION – Raincoat Distribution to South Indian Cine & Small Screen Union

The Raincoat Distribution Initiative, held on 9th February 2025 at the South Indian Cine & Small Screen Union in Chennai, was a thoughtful effort by BTG Trust with sponsorship from BTG Universal Pvt. Ltd. Aimed at supporting 277 women working in challenging outdoor conditions in the South Indian film and television industry, the event provided raincoats to help them stay protected during the monsoon and other wet conditions. These women, who play vital behind-the-scenes roles, often go unrecognized and face harsh weather without adequate protection. The initiative not only addressed a basic yet essential need but also aimed to raise awareness about the difficulties faced by women in the industry. With official recognition from FEFSI and support from the Cine Union, the event stood as a symbol of dignity, safety, and respect for women working tirelessly in the entertainment sector.

Community Development

HOPE IN ACTION – OPERATION RELIEF

In December 2024, the Fengal Cyclone devastated the Irular tribal community in Anjancheri, Villupuram, leaving 19 families homeless. In response, BTG Trust raised ₹33,170 to provide urgent relief. Working with local leaders, the team distributed essential household items like utensils and groceries, helping families begin their recovery and restore daily life.

Community Development

HOPE IN ACTION – OPERATION RELIEF

On December 13, 2024, BTG Trust, in collaboration with the Rotaract Club of Coimbatore Smart City, responded to a severe landslide affecting 200 families in Thiruvannamalai. We provided essential survival kits and support to 485 beneficiaries across multiple villages. Working closely with local leaders, we helped the community recover, rebuild, and empower families for long-term resilience.

Community Development, Education

BLOSSOM – Uplifting the Kandivazhi Community Through Education and Development

On 29th November 2024, BTG Trust launched the Blossom initiative in Kandivazhi to support underprivileged communities through education and skill-building. The project transformed a neglected building into a vibrant Career Development Centre and Evening Tuition Centre, benefiting 120 community members. The centre now serves as a hub for academic support, career guidance, and nutritional care. By fostering learning and involving local residents in the process, the initiative promotes long-term social and economic upliftment.

Community Development

FOUNDER’S BIRTHDAY

The Founder’s Birthday celebration in Kandivazhi, a tribal village in Anaikatti, embodied the Founder’s commitment to social inclusivity and community empowerment. The event brought together 120 beneficiaries, including children and elders, to foster unity and address local challenges such as limited access to education and recreational opportunities. Highlights included a symbolic cake-cutting ceremony, engaging games for children and elders, the distribution of 40 school bags with essential educational supplies, and a community lunch provided by BTG Trust. This initiative strengthened the organization’s connection with the community, promoting joy, support, and continued investment in the well-being and development of Kandivazhi’s tribal population.

Community Development

AWARENESS GENERATION – Kindness Day 2024

On 13th November 2024, BTG Trust celebrated Kindness Day at Race Course, Coimbatore, with an engaging community event that drew over 500 participants. The initiative aimed to promote empathy, compassion, and reflection on the power of everyday kindness. Participants of all ages shared personal stories of kindness, creating a ripple of inspiration throughout the event. A special BTG Trust Kindness Frame offered a memorable photo opportunity, capturing the spirit of the day. To mark the occasion, smiley stress relief balls were distributed, serving as cheerful reminders of the joy found in small, thoughtful gestures. The event highlighted BTG Trust’s continued commitment to building a more compassionate society through community-driven engagement.