On 20th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, Coimbatore, launched Phase 1 of a comprehensive Child Marriage Awareness Campaign across tribal villages in the Periyanaikenpalayam Block—specifically Panapalli and Kandivezhi. Despite strong laws like the Prohibition of Child Marriage Act, 2006, child marriage continues to persist due to deep-rooted customs, poverty, gender bias, and lack of education. The campaign aimed to educate families about the legal, health, and social consequences of child marriage while promoting the value of girls’ education. Volunteers from institutions such as PSG College of Technology, Bharathiyar University, Dr. NGP Arts and Science College, Avinashilingam University, and Sree Saraswathi Thyagaraja College played a crucial role in sensitizing the community. Door-to-door awareness sessions were held in 98 households across both villages, where community members engaged in open discussions. Over 400 pamphlets were distributed, and 90 anti-child marriage awareness stickers were placed on doors to serve as visible declarations. The response from the villagers was highly encouraging, with many parents pledging support for education and delaying marriage. Community leaders showed interest in continuing awareness efforts. As part of the next steps, WhatsApp groups for real-time reporting, local monitoring committees, and follow-up visits are being established. This grassroots campaign marks a vital step toward ending child marriage and building a safer, more equitable future for children in tribal areas.
