On 18th October 2024, BTG Trust, under the Hope in action #SafeDays initiative, installed a sanitary napkin vending machine at Government Higher Secondary School, Karamadai, benefiting over 500 girl students. Aligned with World Menopause Day, the project emphasizes the importance of menstrual hygiene from adolescence as a foundation for long-term women’s health. This intervention ensures consistent access to essential hygiene products, supports school attendance, and promotes open dialogue around menstrual health. The initiative reflects BTG Trust’s broader commitment to women’s well-being across all life stages.
HOPE IN ACTION – Safe Days
On June 25, 2022, BTG Trust, with support from Exterro Gives Back, launched HopeInAction at Government Higher Secondary School, Kalappatti, Coimbatore. The project involved installing a sanitary napkin vending machine to support menstrual hygiene among school girls. This initiative benefits over 600 female students, ensuring access to essential hygiene products. The goal is to reduce school absenteeism due to menstrual issues and promote dignity and comfort. By making sanitary napkins easily accessible, the project empowers girls to manage their periods confidently. It also aims to break the stigma surrounding menstruation through awareness and open dialogue. The initiative highlights the importance of menstrual health from adolescence to adulthood. It fosters a supportive school environment for girls to discuss health-related concerns. BTG Trust continues to promote women’s health, education, and empowerment. HopeInAction is a step toward building healthier, more informed communities.