BTG Trust supported a livelihood enhancement initiative through the renovation of a small grocery shop near Sitra Signal, Coimbatore, on 26th December 2023. The beneficiary, Mrs. Suji—a widow and sole breadwinner—relies entirely on this shop for her income. The shop had suffered significant structural damage, including a broken sunroof and leakage issues that affected daily operations and stock safety. To ensure Mrs. Suji could continue her business in a safer and more sustainable environment, BTG Trust facilitated the necessary repairs over two days. The support covered essential materials and labour, allowing her to restore the shop to a functional condition. This initiative aligns with BTG Trust’s mission to empower individuals through practical, needs-based interventions that promote economic stability and dignity.
FOUNDER BIRTHDAY – Donation of Coat & Necessary Products
On November 18, 2023, in celebration of Mr. Bobby Balachandran’s birthday, BTG Trust carried out a meaningful outreach initiative at St. Joseph Home for the Aged & Destitute, Podanur, and Asissi Snehalaya, Ettimadai. This initiative was dedicated to improving the comfort and care of elderly residents in both homes. As part of the support, BTG Trust donated 10 new steel cots complete with pillows and bedsheets, along with two blood pressure monitors to help ensure regular health monitoring. A special lunch was organized for 75 residents at Asissi Snehalaya, and essential items were distributed across both homes, benefiting a total of 325 elderly individuals. This gesture not only honored Mr. Bobby Balachandran’s commitment to social responsibility but also reflected BTG Trust’s ongoing mission to uplift vulnerable communities with dignity and care.
AWARENESS GENERATION – Safety And Protection Of Children
On November 16, 2023, BTG Trust organized a Children’s Day celebration at Government Primary School, Chinnathadagam. The event aimed to raise awareness about child rights, safety, and education.In collaboration with Kumaraguru College of Arts and Science, an engaging educational workshop was held. The workshop targeted children aged 5–12, focusing on the concepts of good touch and bad touch.Interactive games were conducted to reinforce safety awareness among students. Students were encouraged to ask questions and openly share their thoughts. A live demonstration using a mannequin was included to explain safe and unsafe touches. The session helped build confidence and awareness among young children. Around 130 children benefited from the campaign. The program successfully combined learning and celebration in a meaningful way.
AWARENESS GENERATION – Alzheimer’s Day Campaign
BTG Trust organized an Alzheimer’s Awareness Campaign on February 5, 2023, at Race Course, Coimbatore, to highlight the early signs and preventive measures of Alzheimer’s disease. The campaign aimed to educate the public—especially those engaged in regular physical activity—on the difference between natural aging and cognitive decline. Volunteers from local colleges supported the initiative, engaging walkers and joggers with informational materials and discussions. The campaign also addressed the social stigma often faced by individuals with Alzheimer’s, encouraging empathy, understanding, and early consultation with healthcare professionals.
CARE FOR ALL – Medical Camp-3
On 2nd June 2023, BTG Trust conducted the Care for All medical camp at Vellanaipatti, Coimbatore, in collaboration with Kumaran Medical. The initiative benefited 54 individuals, providing free medical consultations, medicines, and health awareness to address the community’s pressing healthcare needs. A team of doctors specializing in general medicine, paediatrics, and gynaecology offered personalized consultations. The camp also included health awareness sessions on nutrition, hygiene, and lifestyle disease management, supported by visual learning tools. Free medicines were distributed as per doctors’ prescriptions, and mental health counselling was made available to address emotional well-being. The event highlighted BTG Trust’s commitment to accessible healthcare and holistic community support, particularly in underserved rural areas.
EDUPLAY – Summer Camp
BTG Trust conducted a two-day EDUPLAY Summer Camp at Vilankurchi, Coimbatore, benefiting 30 school students with a blend of creativity, learning, and fun. The camp featured doll painting, storytelling, drawing, dance, and games—designed to enhance creativity, teamwork, and self-expression. Children explored their talents, gained confidence, and built friendships in a joyful, interactive environment, making their summer both meaningful and memorable.
AWARENESS GENERATION – Tobacco Awareness Campaign
BTG Trust conducted a tobacco awareness campaign at Kovai Kalaimagal on February 5, 2023, benefiting 100 participants. The programme focused on educating the community about the harmful effects of tobacco consumption using creative communication. A powerful mime performance illustrated the struggles of tobacco addiction, its health consequences, and its impact on families. The act ended with a hopeful message of recovery and change. An interactive session followed, where participants engaged in discussions and shared their thoughts on quitting tobacco. Informative pamphlets were distributed, and feedback was collected to measure the campaign’s impact.
AWARENESS GENERATION – Road Safety Awareness Campaign
On January 5, 2023, BTG Trust organized a Road Safety Awareness Campaign at Lakshmi Mills Signal, Coimbatore, as part of Road Safety Week 2023. The initiative aimed to educate the general public on critical traffic laws and responsible commuting habits. Taking place in a high-traffic area during peak hours, the campaign effectively reached a wide range of commuters, including drivers, pedestrians, and two-wheeler riders. Key messages focused on the importance of wearing helmets, following speed limits, and avoiding mobile phone use while driving. The campaign also encouraged individuals to take ownership of their actions on the road and fostered a sense of community responsibility toward creating safer streets. Through engaging and informative interactions, the event reinforced BTG Trust’s commitment to public safety and behavioral change.
FOUNDER BIRTHDAY – Celebration
On November 18, 2022, BTG Trust celebrated the birthday of its esteemed founder, Mr. Bobby, with a meaningful community outreach event at the United Nations Orphanage Home, sponsored by Exterro. The celebration focused on compassion, care, and social responsibility, bringing joy to 100 elderly individuals through a thoughtfully organized lunch service. Volunteers ensured meals were nutritious and tailored to the participants’ needs, while light entertainment and engaging interactions created a warm, uplifting atmosphere. The event included heartfelt speeches and expressions of gratitude, highlighting the founder’s vision of giving back to society. BTG Trust extends sincere thanks to Exterro and the Orphanage Home team for their support in making this initiative impactful and memorable.
HOPE IN ACTION – Cloth Donation
On January 10, 2022, the Hope in Action initiative was carried out at Don Bosco Anbu Illam, a home for orphaned and vulnerable children. Organized by BTG Trust in collaboration with Universal Peace Foundation and sponsored by Exterro Company, the project aimed to bring comfort and joy to the children. Essential clothing items were donated to improve their living conditions and provide a sense of dignity and care. Over 50 children received essential clothing, which significantly improved their comfort and well-being. The initiative fostered a warm and positive environment, reinforcing that these children are seen, valued, and supported. The project served as a meaningful example of how NGOs, trusts, and corporates can unite for social good. It highlighted the importance of uplifting underprivileged children through community-driven efforts. Hope in Action not only met immediate needs but also inspired lasting hope. This act of kindness reinforced the power of compassion in building stronger, more caring communities.