The Basic Mehendi Course held at Pullukadu Housing Unit from May 20 to 22, 2025, was a three-day initiative aimed at empowering underprivileged women with artistic and income-generating skills. With 10 participants, the program focused on teaching the fundamentals of organic mehendi, including cone making and applying traditional and contemporary designs such as Arabic, bridal, and mandala patterns. The hands-on training enabled participants to master speed, accuracy, and design composition, laying the groundwork for professional application. Participants learned to prepare natural mehendi paste using eco-friendly ingredients, ensuring safe and skin-friendly designs. The training emphasized client-specific work, allowing the women to meet the diverse needs of customers for weddings, festivals, and special occasions. The program also provided entrepreneurial guidance, encouraging women to monetize their skills by taking up orders, joining local exhibitions, or promoting their services online. With practical insights into product development, pricing, and customer interaction, the workshop enhanced their business readiness. It served as a launchpad for self-employment, helping women gain financial independence and confidence. The training not only imparted technical skills but also inspired creativity and self-belief. Many participants expressed interest in furthering their learning and pursuing mehendi art as a side or full-time business. The initiative highlighted how low-investment, home-based skills can transform lives and open new economic opportunities. As part of a broader livelihood mission, the course reinforced the value of grassroots skill development in building self-reliant communities.
HANDMADE HEROINES 12 – Silk Thread Jewellery Making
BTG Trust organized a two-day Entrepreneurship Development Training on Silk Thread Jewellery Making at the Pullukadu Housing Unit from April 29th to 30th, 2025. Designed to empower underprivileged women and adolescent girls, the program focused on equipping participants with hands-on creative skills for self-employment and income generation. Four participants took part in the workshop, where they learned to craft elegant bangles, earrings, and hair accessories using vibrant silk threads and simple tools. With beginner-friendly guidance, the training encouraged creativity, enhanced confidence, and introduced basic color coordination and festive design preferences. The workshop served as an entry point into the cottage industry, offering practical knowledge with minimal investment requirements. Key highlights included hands-on training in crafting hair accessories, understanding material sourcing, product finishing, pricing, and marketing strategies. Participants also received insights on selling through local exhibitions and online platforms. The session emphasized market-ready designs suitable for daily and festive wear, preparing attendees to monetize their skills. A special focus was placed on building entrepreneurial confidence and promoting micro-enterprise models that can be operated from home. Feedback from participants reflected increased motivation and interest in pursuing home-based businesses. They appreciated the step-by-step instruction and practical sessions, which made learning accessible and enjoyable. The workshop concluded with participants expressing gratitude for the opportunity and a strong desire for further training. This initiative reaffirmed BTG Trust’s commitment to skill-based development and inclusive growth, laying a foundation for sustainable livelihood opportunities and economic self-reliance among women in marginalized communities.
HOPE IN ACTION – SAFE DAYS
On April 15, 2025, BTG Trust implemented its HopeInAction – #SafeDays initiative at Corporation Middle School, Chinnavedampatti, in collaboration with the Tamil Nadu Education Department and with support from Exterro. A sanitary napkin vending machine was installed to ensure that 168 girl students have consistent and private access to menstrual hygiene products. Alongside this, awareness sessions were held to educate students on safe menstrual practices, hygiene, and disposal methods, while also working to break the stigma surrounding menstruation. This initiative provided both practical support and vital health education, empowering young girls to manage their periods with dignity and confidence. It stands as a strong example of how community partnerships can create lasting impact in promoting health and well-being in schools.
HOPE IN ACTION – World Health Day 2025
Menstrual Kit Distribution – Vadakkalur On April 7, 2025, BTG Trust marked World Health Day by organizing a menstrual hygiene awareness session and distributing three-month sanitary napkin kits to 23 women in the tribal village of Vadakkalur. The initiative aimed to improve access to menstrual hygiene products and promote safe practices through awareness talks on usage, disposal, and stigma reduction. This effort supported the health, dignity, and confidence of tribal women while reinforcing BTG Trust’s commitment to community well-being.
CHILD; NOT BRIDE – Child Marriage Awareness Campaign
On 27th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, conducted a powerful Child Marriage Awareness Campaign in Vadakkaloor, Periyanaikenpalayam Block. The initiative focused on educating tribal communities about the adverse effects of child marriage, both legally and socially. Door-to-door awareness drives were carried out in 60 households, with informative pamphlets distributed and stickers placed at homes declaring a stand against child marriage. Volunteers from PSG College of Technology, Bharathiyar University, and Dr. NGP Arts & Science College played a vital role in engaging with the community in their native language. Through meaningful conversations, families learned about the importance of education, particularly for girls, and the risks of early marriage. The campaign uncovered key issues like poverty, patriarchal norms, fear of elopement, and lack of education that perpetuate the practice. Community members welcomed the initiative, many pledging to delay their children’s marriages until they complete their education. The visual declarations created visibility and accountability within the village. A WhatsApp group is being established for early reporting and continuous support. The campaign also aims to form local committees and expand to neighboring villages. The event marked a significant step in building resilient communities and protecting the future of young girls. BTG Trust continues to drive change through grassroots action, empowerment, and awareness.
HOPE IN ACTION – Touch To Learn
On 22nd March 2024, BTG Trust successfully conducted a meaningful distribution initiative at the Government Visually Impaired School, Uliyampalayam, Coimbatore. Sixteen visually impaired students benefitted from the event, receiving essential Braille slates and styluses aimed at enhancing their access to education. Sponsored through Skill Development Training – Fund Raising, this two-hour program focused on empowering students by promoting Braille literacy and independent learning. The event began with a warm welcome and an introduction by BTG Trust, followed by a clear explanation of the program’s objectives. Students were guided on the importance of using Braille tools in their academic journey. The initiative emphasized inclusive education, equal opportunities, and the long-term impact of equipping students with the right tools. The event concluded with closing remarks reinforcing the commitment to supporting visually impaired learners. BTG Trust remains dedicated to advocating for educational resources that foster growth, confidence, and independence among all students, regardless of their abilities.
CHILD; NOT BRIDE – Child Marriage Awareness Campaign
On 20th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, Coimbatore, launched Phase 1 of a comprehensive Child Marriage Awareness Campaign across tribal villages in the Periyanaikenpalayam Block—specifically Panapalli and Kandivezhi. Despite strong laws like the Prohibition of Child Marriage Act, 2006, child marriage continues to persist due to deep-rooted customs, poverty, gender bias, and lack of education. The campaign aimed to educate families about the legal, health, and social consequences of child marriage while promoting the value of girls’ education. Volunteers from institutions such as PSG College of Technology, Bharathiyar University, Dr. NGP Arts and Science College, Avinashilingam University, and Sree Saraswathi Thyagaraja College played a crucial role in sensitizing the community. Door-to-door awareness sessions were held in 98 households across both villages, where community members engaged in open discussions. Over 400 pamphlets were distributed, and 90 anti-child marriage awareness stickers were placed on doors to serve as visible declarations. The response from the villagers was highly encouraging, with many parents pledging support for education and delaying marriage. Community leaders showed interest in continuing awareness efforts. As part of the next steps, WhatsApp groups for real-time reporting, local monitoring committees, and follow-up visits are being established. This grassroots campaign marks a vital step toward ending child marriage and building a safer, more equitable future for children in tribal areas.
HANDMADE HEROINES 10 – Basic to Advance Mehendi Course
The Basic to Advanced Mehendi Course held from March 18 to 21, 2025, at Pullukadu Housing Unit aimed to empower underprivileged women through skill-based training in organic mehendi artistry. Over four days, participants learned to prepare natural mehendi paste, make cones, and master a variety of intricate design styles including Arabic, bridal, mandala, and event-specific patterns. Emphasis was placed on design composition, symmetry, and spacing to match client expectations. The course not only improved artistic techniques but also focused on entrepreneurial opportunities, guiding women to offer services for weddings, festivals, and local events. Through hands-on practice and expert instruction, participants developed speed and precision in application. Special sessions addressed customer communication, pricing, and online promotion. By using organic ingredients, the training ensured skin-safe, eco-friendly practices. The program fostered confidence and creativity, encouraging participants to turn a personal interest into a sustainable income source. Reviews highlighted the well-structured curriculum, detailed demonstrations, and professional insights. Participants gained knowledge in facial structure mapping and mehendi placement, enhancing their skillset for bridal and special event artistry. The training created a supportive space for learning, experimentation, and personal growth. Many expressed enthusiasm about starting their own mehendi businesses. This course reflects the transformative power of grassroots skill development and serves as a stepping stone toward financial independence, proving that with the right guidance, a traditional art form can open doors to self-employment and empowerment.
AWARENESS GENERATION – Samatva 25 – Essence of Equanimity
Youth Engagement for Achieving SDGs – BTG Trust at Dr. N.G.P. Arts and Science CollegeBTG Trust was honored to participate in the inter-departmental competition “Samatva 25 – Essence of Equanimity” held at Dr. N.G.P. Arts and Science College, Coimbatore, on 14th March 2025. Representing BTG Trust, Mrs. Bhavithra S. delivered a keynote address on “Youth Engagement for Achieving SDGs,” inspiring 100 students to embrace social responsibility. The session highlighted BTG Trust’s mission of sustainable community development, showcasing real-life success stories and encouraging students to integrate SDG goals into their personal and academic growth. An interactive Q&A fostered active dialogue around social work and rural development. The event was met with appreciation from the college faculty and students alike. This initiative strengthened BTG Trust’s ties with educational institutions while raising awareness of its impactful work. Students were motivated to explore opportunities in volunteering, internships, and community service. The event also opened doors for future collaborations between BTG Trust and academia. By sensitizing students to global goals, BTG Trust continues to empower the next generation of changemakers. This awareness event was a meaningful step towards building a socially responsible and development-driven youth community.
BLOSSOM – Wall Painting Initiative
BTG Trust proudly implemented the “Coloring Dreams” Wall Painting Initiative at Thondamuthur Government School for the Visually Challenged, bringing color, creativity, and inspiration into the lives of 16 students. This unique project aimed to transform the school’s blank walls into a vibrant, inclusive environment through professionally themed cartoon artwork. Each painting depicted a different career path—from doctors and dancers to engineers and artists—symbolizing the limitless potential of visually challenged students. Designed to be tactile and narrative-driven, the paintings allowed students to engage through touch and storytelling. Volunteers from BTG Trust and various colleges came together to paint, collaborate, and celebrate with the children. The project fostered inclusion, promoted community participation, and created joyful learning spaces. A cake-cutting ceremony added happiness to the event, turning it into a celebration of imagination and hope. The initiative sparked motivation among students and provided an inspiring model for similar projects. With each brushstroke, the project conveyed a powerful message: that dreams are valid, no matter how they are seen or felt. It uplifted spirits, built bridges between communities, and opened new ways of seeing the world. This initiative stands as a testament to the power of art, compassion, and collaboration.