On 29th November 2024, BTG Trust launched the Blossom initiative in Kandivazhi to support underprivileged communities through education and skill-building. The project transformed a neglected building into a vibrant Career Development Centre and Evening Tuition Centre, benefiting 120 community members. The centre now serves as a hub for academic support, career guidance, and nutritional care. By fostering learning and involving local residents in the process, the initiative promotes long-term social and economic upliftment.
HOPE IN ACTION – SAFE DAYS
On 20th November 2024, BTG Trust installed a sanitary napkin vending machine at Venkittapuram Corporation P. Kamalanathan Memorial Higher Secondary School, benefiting over 269 Girl students. This initiative addresses the lack of access to menstrual hygiene products, enabling girls to manage their menstrual health with dignity and confidence. By reducing absenteeism and breaking the stigma around menstruation, the project fosters a supportive and inclusive school environment while promoting lifelong awareness of menstrual hygiene.
HOPE IN ACTION – SAFE DAYS
On 20th November 2024, BTG Trust implemented a key health initiative at Corporation Middle School, Chinnamettupalayam, under its ongoing Hope in action #SafeDays program. A sanitary napkin vending machine was installed to support over 40 girl students, addressing the critical need for menstrual hygiene in the school setting. The project aims to reduce absenteeism, promote health awareness, and ensure that students can manage their well-being with dignity. This initiative reflects BTG Trust’s continued commitment to creating inclusive, supportive educational environments.
HOPE IN ACTION – SAFE DAYS
On 20th November 2024, BTG Trust launched the Safe Days Project under its Hope in action #SafeDays initiative at Corporation Middle School, Udayampalayam. A sanitary napkin vending machine was installed, benefiting over 76 girl students by ensuring easy access to menstrual hygiene products. This project supports regular school attendance, promotes menstrual health awareness, and fosters a safe, stigma-free environment for young girls.
FOUNDER’S BIRTHDAY
The Founder’s Birthday celebration in Kandivazhi, a tribal village in Anaikatti, embodied the Founder’s commitment to social inclusivity and community empowerment. The event brought together 120 beneficiaries, including children and elders, to foster unity and address local challenges such as limited access to education and recreational opportunities. Highlights included a symbolic cake-cutting ceremony, engaging games for children and elders, the distribution of 40 school bags with essential educational supplies, and a community lunch provided by BTG Trust. This initiative strengthened the organization’s connection with the community, promoting joy, support, and continued investment in the well-being and development of Kandivazhi’s tribal population.
AWARENESS GENERATION – Kindness Day 2024
On 13th November 2024, BTG Trust celebrated Kindness Day at Race Course, Coimbatore, with an engaging community event that drew over 500 participants. The initiative aimed to promote empathy, compassion, and reflection on the power of everyday kindness. Participants of all ages shared personal stories of kindness, creating a ripple of inspiration throughout the event. A special BTG Trust Kindness Frame offered a memorable photo opportunity, capturing the spirit of the day. To mark the occasion, smiley stress relief balls were distributed, serving as cheerful reminders of the joy found in small, thoughtful gestures. The event highlighted BTG Trust’s continued commitment to building a more compassionate society through community-driven engagement.
AWARENESS GENERATION – CHILDREN’S DAY 2024
BTG Trust marked Children’s Day 2024 with a unique Fingerprint Awareness Campaign at Race Course, Coimbatore, aimed at promoting child safety and community responsibility. The event engaged over 500 participants, highlighting the importance of creating a secure environment for every child. A central feature of the campaign was the Fingerprint Pledge Wall, where individuals placed colorful fingerprints as a symbolic commitment to protecting children. Informational pamphlets on child safety and BTG Trust’s welfare initiatives were distributed, while volunteers facilitated interactive sessions on online safety, open communication, and recognizing signs of abuse. Children enjoyed storytelling sessions, while parents and guardians actively participated in Q&A discussions. The event reinforced collective awareness, community action, and BTG Trust’s mission to safeguard childhood.
HOPE IN ACTION – National Children’s Day Celebration and Educational Support at Anganwadi
On 11th November 2024, BTG Trust conducted the Hope in Action initiative at the Anganwadi centre, engaging 27 young children in a day of creativity and learning. Educational kits containing crayons, storybooks, and pencils were distributed to support early literacy and artistic expression. Interactive storytelling and hands-on activities like colouring encouraged imagination, cognitive development, and joyful participation. The initiative aimed to create an enriching environment that nurtures holistic growth and celebrates the potential of every child.
HOPE IN ACTION – School Health & Nutrition Awareness Program
On November 2024, BTG Trust conducted the Hope in Action – Health and Nutrition Awareness program at Chinnathadagam Union Primary School, reaching 92 students. The initiative addressed key health concerns, revealing that 72 students were underweight. In response, BTG Trust provided the school with weight and height measuring machines to support regular health monitoring. A nutritional awareness session was conducted for students, teachers, and parents, emphasizing the importance of balanced diets using locally available, affordable foods. Practical dietary recommendations and meal planning tips were also shared. The program fostered collaboration among educators and the community to promote long-term nutrition and health awareness, ensuring sustainable support for students’ well-being.
HOPE IN ACTION – SAFE DAYS
On 18th October 2024, BTG Trust, under the Hope in action #SafeDays initiative, installed a sanitary napkin vending machine at Government Higher Secondary School, Karamadai, benefiting over 500 girl students. Aligned with World Menopause Day, the project emphasizes the importance of menstrual hygiene from adolescence as a foundation for long-term women’s health. This intervention ensures consistent access to essential hygiene products, supports school attendance, and promotes open dialogue around menstrual health. The initiative reflects BTG Trust’s broader commitment to women’s well-being across all life stages.