On 27th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, conducted a powerful Child Marriage Awareness Campaign in Vadakkaloor, Periyanaikenpalayam Block. The initiative focused on educating tribal communities about the adverse effects of child marriage, both legally and socially. Door-to-door awareness drives were carried out in 60 households, with informative pamphlets distributed and stickers placed at homes declaring a stand against child marriage. Volunteers from PSG College of Technology, Bharathiyar University, and Dr. NGP Arts & Science College played a vital role in engaging with the community in their native language. Through meaningful conversations, families learned about the importance of education, particularly for girls, and the risks of early marriage. The campaign uncovered key issues like poverty, patriarchal norms, fear of elopement, and lack of education that perpetuate the practice. Community members welcomed the initiative, many pledging to delay their children’s marriages until they complete their education. The visual declarations created visibility and accountability within the village. A WhatsApp group is being established for early reporting and continuous support. The campaign also aims to form local committees and expand to neighboring villages. The event marked a significant step in building resilient communities and protecting the future of young girls. BTG Trust continues to drive change through grassroots action, empowerment, and awareness.
HOPE IN ACTION – Touch To Learn
On 22nd March 2024, BTG Trust successfully conducted a meaningful distribution initiative at the Government Visually Impaired School, Uliyampalayam, Coimbatore. Sixteen visually impaired students benefitted from the event, receiving essential Braille slates and styluses aimed at enhancing their access to education. Sponsored through Skill Development Training – Fund Raising, this two-hour program focused on empowering students by promoting Braille literacy and independent learning. The event began with a warm welcome and an introduction by BTG Trust, followed by a clear explanation of the program’s objectives. Students were guided on the importance of using Braille tools in their academic journey. The initiative emphasized inclusive education, equal opportunities, and the long-term impact of equipping students with the right tools. The event concluded with closing remarks reinforcing the commitment to supporting visually impaired learners. BTG Trust remains dedicated to advocating for educational resources that foster growth, confidence, and independence among all students, regardless of their abilities.
CHILD; NOT BRIDE – Child Marriage Awareness Campaign
On 20th March 2025, BTG Trust, in collaboration with the District Social Welfare Office, Coimbatore, launched Phase 1 of a comprehensive Child Marriage Awareness Campaign across tribal villages in the Periyanaikenpalayam Block—specifically Panapalli and Kandivezhi. Despite strong laws like the Prohibition of Child Marriage Act, 2006, child marriage continues to persist due to deep-rooted customs, poverty, gender bias, and lack of education. The campaign aimed to educate families about the legal, health, and social consequences of child marriage while promoting the value of girls’ education. Volunteers from institutions such as PSG College of Technology, Bharathiyar University, Dr. NGP Arts and Science College, Avinashilingam University, and Sree Saraswathi Thyagaraja College played a crucial role in sensitizing the community. Door-to-door awareness sessions were held in 98 households across both villages, where community members engaged in open discussions. Over 400 pamphlets were distributed, and 90 anti-child marriage awareness stickers were placed on doors to serve as visible declarations. The response from the villagers was highly encouraging, with many parents pledging support for education and delaying marriage. Community leaders showed interest in continuing awareness efforts. As part of the next steps, WhatsApp groups for real-time reporting, local monitoring committees, and follow-up visits are being established. This grassroots campaign marks a vital step toward ending child marriage and building a safer, more equitable future for children in tribal areas.
HANDMADE HEROINES 10 – Basic to Advance Mehendi Course
The Basic to Advanced Mehendi Course held from March 18 to 21, 2025, at Pullukadu Housing Unit aimed to empower underprivileged women through skill-based training in organic mehendi artistry. Over four days, participants learned to prepare natural mehendi paste, make cones, and master a variety of intricate design styles including Arabic, bridal, mandala, and event-specific patterns. Emphasis was placed on design composition, symmetry, and spacing to match client expectations. The course not only improved artistic techniques but also focused on entrepreneurial opportunities, guiding women to offer services for weddings, festivals, and local events. Through hands-on practice and expert instruction, participants developed speed and precision in application. Special sessions addressed customer communication, pricing, and online promotion. By using organic ingredients, the training ensured skin-safe, eco-friendly practices. The program fostered confidence and creativity, encouraging participants to turn a personal interest into a sustainable income source. Reviews highlighted the well-structured curriculum, detailed demonstrations, and professional insights. Participants gained knowledge in facial structure mapping and mehendi placement, enhancing their skillset for bridal and special event artistry. The training created a supportive space for learning, experimentation, and personal growth. Many expressed enthusiasm about starting their own mehendi businesses. This course reflects the transformative power of grassroots skill development and serves as a stepping stone toward financial independence, proving that with the right guidance, a traditional art form can open doors to self-employment and empowerment.
AWARENESS GENERATION – Samatva 25 – Essence of Equanimity
Youth Engagement for Achieving SDGs – BTG Trust at Dr. N.G.P. Arts and Science CollegeBTG Trust was honored to participate in the inter-departmental competition “Samatva 25 – Essence of Equanimity” held at Dr. N.G.P. Arts and Science College, Coimbatore, on 14th March 2025. Representing BTG Trust, Mrs. Bhavithra S. delivered a keynote address on “Youth Engagement for Achieving SDGs,” inspiring 100 students to embrace social responsibility. The session highlighted BTG Trust’s mission of sustainable community development, showcasing real-life success stories and encouraging students to integrate SDG goals into their personal and academic growth. An interactive Q&A fostered active dialogue around social work and rural development. The event was met with appreciation from the college faculty and students alike. This initiative strengthened BTG Trust’s ties with educational institutions while raising awareness of its impactful work. Students were motivated to explore opportunities in volunteering, internships, and community service. The event also opened doors for future collaborations between BTG Trust and academia. By sensitizing students to global goals, BTG Trust continues to empower the next generation of changemakers. This awareness event was a meaningful step towards building a socially responsible and development-driven youth community.
BLOSSOM – Wall Painting Initiative
BTG Trust proudly implemented the “Coloring Dreams” Wall Painting Initiative at Thondamuthur Government School for the Visually Challenged, bringing color, creativity, and inspiration into the lives of 16 students. This unique project aimed to transform the school’s blank walls into a vibrant, inclusive environment through professionally themed cartoon artwork. Each painting depicted a different career path—from doctors and dancers to engineers and artists—symbolizing the limitless potential of visually challenged students. Designed to be tactile and narrative-driven, the paintings allowed students to engage through touch and storytelling. Volunteers from BTG Trust and various colleges came together to paint, collaborate, and celebrate with the children. The project fostered inclusion, promoted community participation, and created joyful learning spaces. A cake-cutting ceremony added happiness to the event, turning it into a celebration of imagination and hope. The initiative sparked motivation among students and provided an inspiring model for similar projects. With each brushstroke, the project conveyed a powerful message: that dreams are valid, no matter how they are seen or felt. It uplifted spirits, built bridges between communities, and opened new ways of seeing the world. This initiative stands as a testament to the power of art, compassion, and collaboration.
AWARENESS GENERATION – Unplug to Reconnect Smart Use Of Smartphone
On 14th March 2025, BTG Trust conducted a digital awareness session titled “Unplug to Reconnect” at Corporation Higher Secondary School, North Coimbatore, in collaboration with Bharathiar University. The session, attended by 69 students, focused on the impact of smartphone overuse and encouraged healthy digital habits. Through interactive discussions, videos, and a student pledge, the program promoted digital well-being and real-life connections. The initiative was well-received by students and teachers, reinforcing BTG Trust’s commitment to youth development and responsible technology use.
HANDMADE HEROINES 11- Basic Mehendi Course
The Basic Mehendi Course, held from March 9 to 11, 2025, at the Pullukadu Housing Unit, was designed to empower underprivileged women by equipping them with the artistic and entrepreneurial skills needed to turn their creativity into a livelihood. With five participants, this three-day workshop introduced the essentials of Mehendi art—beginning with organic cone making and progressing to Arabic, bridal, mandala, and event-specific designs. The training emphasized design composition, spacing, symmetry, and client-specific customization. Participants gained hands-on experience preparing natural henna paste using eco-friendly ingredients and learned the step-by-step process of creating intricate patterns. The workshop served as both a skill-development session and an entrepreneurial orientation, encouraging women to consider offering Mehendi services for weddings, festivals, and special occasions. The program also introduced concepts like product safety, color coordination, and market readiness, enabling participants to adapt their skills to real-world customer demands. Through guided practice and mentorship, the women gained speed, precision, and confidence in their designs. The course provided insight into how these skills could be monetized through local services, exhibitions, and online platforms. More than just an art class, the initiative aimed to nurture self-employment, financial independence, and a sense of personal achievement. By the end of the training, the participants were equipped not only with practical Mehendi techniques but also the motivation to pursue advanced learning and business opportunities in this craft. This initiative reinforced the belief that small-scale, home-based skill training can significantly contribute to economic empowerment and community development.
HANDMADE HEROINES 13 – Basic Mehendi Course
The Basic Mehendi Course was organized from 09.03.2025 to 11.03.2025 at the Pullukadu Housing Unit, with six enthusiastic women participants. Designed to empower underprivileged women, the training focused on teaching the art of organic mehendi through practical, hands-on learning. Participants were introduced to the process of making natural mehendi cones using henna powder and essential oils, and they practiced intricate designs including Arabic, bridal, mandala, and event-specific patterns. The training emphasized key skills like symmetry, speed, spacing, and design composition to enhance professional-quality application. As part of an entrepreneurship initiative, the program also guided women on converting their skills into income-generating opportunities, offering mehendi services for weddings, festivals, and other events. Market-readiness was a key focus, with participants trained to adapt designs based on client preferences. Confidence-building activities empowered them to pursue mehendi art as a business. The course aimed to transform a creative hobby into a livelihood, fostering financial independence and entrepreneurial spirit. Participants were also encouraged to explore online platforms and local fairs for showcasing their skills. The three-day workshop successfully laid a foundation for skill-based income, promoting sustainable development, creativity, and women’s empowerment at the grassroots level.
Hope In Action – Women’s Day 2025
Menstrual Kit Distribution – Seenguli On March 7, 2025, BTG Trust celebrated International Women’s Day by distributing one-year menstrual hygiene kits to 20 women in Seenguli, a remote tribal village. Each kit included sanitary napkins, Dettol, and hot bags. The initiative aimed to improve access to menstrual products, promote safe hygiene practices, and empower women through awareness and education. This effort reflects BTG Trust’s continued commitment to women’s health and dignity in underserved communities.