AWARENESS GENERATION – Alzheimer’s Day Campaign

BTG Trust organized an Alzheimer’s Awareness Campaign on February 5, 2023, at Race Course, Coimbatore, to highlight the early signs and preventive measures of Alzheimer’s disease. The campaign aimed to educate the public—especially those engaged in regular physical activity—on the difference between natural aging and cognitive decline. Volunteers from local colleges supported the initiative, engaging walkers and joggers with informational materials and discussions. The campaign also addressed the social stigma often faced by individuals with Alzheimer’s, encouraging empathy, understanding, and early consultation with healthcare professionals.