AWARENESS GENERATION – Road Safety Awareness Campaign

On January 5, 2023, BTG Trust organized a Road Safety Awareness Campaign at Lakshmi Mills Signal, Coimbatore, as part of Road Safety Week 2023. The initiative aimed to educate the general public on critical traffic laws and responsible commuting habits. Taking place in a high-traffic area during peak hours, the campaign effectively reached a wide range of commuters, including drivers, pedestrians, and two-wheeler riders. Key messages focused on the importance of wearing helmets, following speed limits, and avoiding mobile phone use while driving. The campaign also encouraged individuals to take ownership of their actions on the road and fostered a sense of community responsibility toward creating safer streets. Through engaging and informative interactions, the event reinforced BTG Trust’s commitment to public safety and behavioral change.