HOPE IN ACTION – Raincoat Distribution to South Indian Cine & Small Screen Union

The Raincoat Distribution Initiative, held on 9th February 2025 at the South Indian Cine & Small Screen Union in Chennai, was a thoughtful effort by BTG Trust with sponsorship from BTG Universal Pvt. Ltd. Aimed at supporting 277 women working in challenging outdoor conditions in the South Indian film and television industry, the event provided raincoats to help them stay protected during the monsoon and other wet conditions. These women, who play vital behind-the-scenes roles, often go unrecognized and face harsh weather without adequate protection. The initiative not only addressed a basic yet essential need but also aimed to raise awareness about the difficulties faced by women in the industry. With official recognition from FEFSI and support from the Cine Union, the event stood as a symbol of dignity, safety, and respect for women working tirelessly in the entertainment sector.